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You don’t want your message to be lost within a font that’s difficult to read. You also have to make sure that your text is readable so be careful in choosing your background color. For instance, Comic Sans wouldn’t be the right font to use for a surgical canter’s promotional brochure. Font and Font size: Choosing the right font is another strategy to set the mood of your brochure’s message. Such a cover has a clean design and is ideally made up of a phenomenal photograph, the business logo and a phrase that attracts the reader enough for him to want to learn more, The most catchy and effective phrases are set in bold, large type that pops off the page, fewer than ten words and placed on an area on the brochure where it is prominent.Ģ. Cover: Create a cover that catches the eye of a potential customer or client. Here are the elements that can increase the chances of someone picking up your brochure:ġ. However, before this happens, you first have to get the customer or your target audience to pick it up and actually read it.
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